Natasha Crosby

Hi, I’m Natasha, and I’ve been creating for as long as I can remember.

I began my career in fine art, where I developed a deep affinity for visual expression. That creative foundation led me into graphic and web design. Over time, my curiosity about how people interact with what they see naturally evolved into UI/UX, product, and experience design. Today, with 25+ years of experience, I design across disciplines from graphic and print design to enterprise platforms and ServiceNow ecosystems to high-fidelity interfaces, journey maps, prototypes, and executive presentations.

My range allows me to design just about anything and everything – but at the heart of it all is one focus: people. I’m passionate about Human-Centered Design: understanding user needs, simplifying complexity, and creating intuitive, meaningful digital experiences that serve people well. You can check out my work here.

Known for blending strategic clarity with visual and technical design skills, I strive to operate with an excellent spirit. Originally from Trinidad and Tobago, in me you'll find warmth, friendliness, faith-driven leadership and a deep commitment to serving people well through design. When not at work, I enjoy creative pursuits and have been known to dabble in real estate fixer uppers, trivia tournaments, and pickleball.

SOFTWARE PROFICIENCY
Adobe Creative Cloud Suite, Figma, Sketch, InVision, ServiceNow Design Environments, and Agile collaboration tools.

CAPABILITIES

Web | UI / UX | Product Design
• Responsive Web Design

• UI/UX Design for Web and SaaS Platforms

•   Information Architecture
•   User Journey Mapping
•   Wireframing and Interactive Prototyping
•   Human-Centered Design (HCD)
•   Usability Testing and User Research
•   Design Systems and Component Libraries
•   Workflow Simplification
•   Interaction Design
•   Mobile-First Design
•   Accessibility and Inclusive Design Principles
•   Data-Informed Design Decisions
•   Agile Product Collaboration
•   ServiceNow Experience Design

Graphic and Visual Design
• Brand-Aligned Visual Design

•   Visual Interface Design
•   High-Fidelity Mockups
•   Layout, Typography and Visual Hierarchy
•   Creative Concept Development
•   Visual Storytelling
•   Presentation and Pitch Deck Design
•   Print and Digital Collateral
•   Marketing and Campaign Design
•   Infographics and Data Visualization
•   Environmental Graphics
•   Packaging Design
•   Social Media and Digital Assets

FINE ART PORTFOLIO